Day: December 2, 2022
A Theory Of Measuring & Reporting Sustainability Performance
Introduction In the spirit of this blog’s mission to improve your work life, I’d like to introduce you to a new way of thinking about sustainability performance measurement. It’s called a theory, and it’ll help you organize your thoughts around what matters most in sustainability management. What is a theory? A theory is a statement
Analytics’ Effect on Marketing and Customer Service
Introduction Analytics has been around for decades, but it’s only recently that it’s gained popularity as a way to drive marketing campaigns. Marketers have been using analytics for years to collect and analyze data about their customers and other people in the same demographic group. So what’s new? Today, marketers can gather more specific information