Day: November 20, 2023
How Beer Companies Can Use Advertising to Achieve Social Responsibilit
Introduction Beer companies have a long tradition of using print advertising to promote their products. But times are changing and so is the way people consume beer. Now that the majority of beer consumption occurs outside the home, companies need to be more aware of how their ads fit into the larger context. Breweries are
A Practical Guide to Predictive Analytics
Introduction Predictive analytics is a powerful tool, but it can be daunting to the uninitiated. As with any new technology or approach, it’s important to understand what predictive analytics is and how it works before you try using it at your company. That’s why I’m here to help! In this post, we’ll explore what predictive