Author: Chauncey Apuzzi
Analytics’ Effect on Marketing and Customer Service
Introduction Analytics has been around for decades, but it’s only recently that it’s gained popularity as a way to drive marketing campaigns. Marketers have been using analytics for years to collect and analyze data about their customers and other people in the same demographic group. So what’s new? Today, marketers can gather more specific information
Reach More People With Mobile Optimization
Introduction Mobile optimization isn’t just for the small business owner or blogger. Everyone who has a website or blog can benefit from optimizing it for mobile users. Whether you have an eCommerce site, personal blog or any kind of online presence that people can access on their phones and tablets, it’s important to make sure
The Future of Work Force Augmentation and the 9 Technologies That Will Make It Possible
Introduction The future of work force augmentation is here. Artificial intelligence (AI) has been around for over 50 years now and has evolved from science fiction to a reality in just a couple of decades. According to Gartner, worldwide spending on cognitive and AI systems will grow to $13.1 billion by 2020. Automation, AI and
The Long-Term Thinking of Humans
Introduction In a world where change is the only constant, long-term thinking has become more important than ever. Businesses are recognizing that in order to succeed in today’s increasingly complex global economy, they need to look beyond just their bottom line and become part of the solution for some of society’s biggest challenges. This means
How To Take Advantage Of Technology To Make Products And Services Better
Introduction If you’re a business owner, you probably already know that your company can benefit from technology. But are you taking full advantage of the many technologies available to create better products and services? As technology becomes more sophisticated and powerful, it’s important to keep up with what’s new so that your company can stay
Maximizing Performance
Introduction There’s no denying that a lot of factors affect employee performance. But what if you could increase your team’s productivity and efficiency by just setting clearer goals? It sounds like something out of an episode of The Office, but it’s true! A recent study showed that companies with clear performance goals are more likely
The Customer Experience: Improving It Is Not Rocket Science
Introduction Improving the customer experience is not rocket science. You can do it by using AI, and AI will help you understand your customers better and improve your product or service. #1: Use AI to understand your customers AI can help you understand your customers better. AI can help you understand their needs, behavior, preferences
Improving Interoperability for Seamless Workflow and Improved Collaboration
Introduction Interoperability is the ability of different software programs and systems to work together. For example, a program that works with Microsoft Word would be considered interoperable since it can share data with other programs that are also compatible with Microsoft Word. Improving interoperability can lead to better collaboration between multiple parties and improve workflow
The Future of Workforce Transformation
Introduction The workforce is changing. Digital transformation is creating new jobs, while also removing traditional roles from businesses. Companies need to adapt their corporate cultures and hiring strategies in order to stay competitive with these changes, both internally and externally. Here’s what we think is coming next: Digital transformation is going to have a massive
The Future of Work: Boosting Efficiency in a Remote Environment
Introduction Work has changed a lot over the last century. The way we communicate, conduct meetings, and even think about our jobs have all evolved drastically as new technologies arise and make their way into the workplace. Now, with remote work on the rise, there are new challenges to face in employee productivity: How do