10 Reasons Why Mobile Optimization is Essential for Your Business
Introduction
The world is going mobile. Consumers now prefer using their mobile devices to access marketing content and offers over desktop PCs by a margin of nearly 60{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}! They also spend much more time shopping online on their smartphones than they do on their laptops for each shopping session (24{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} versus 18{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}), according to a survey by Adobe Digital Insights. Therefore, optimizing your website for mobile devices is a wise move for your business if you want to stay competitive in today’s digital world.”
You’re missing out on sales.
You’re missing out on sales.
This is pretty obvious, but it’s worth repeating: mobile users are more likely to make a purchase than desktop users. According to Google, mobile searches are growing much faster than desktop searches, and they’re also more likely to click on an ad or search result that appears at the top of their screen–a prime spot for your business!
Your customers won’t find you.
Your customers won’t find you.
If your website is not mobile optimized, it will not be found in search engines. This means that people will not be able to find your business when they are searching on their smartphones or tablets. If they cannot find a business that offers what they need, or if the site takes too long to load and is hard to navigate through (or even crashes), then chances are that person will go elsewhere instead of using yours as an option–and this can really hurt a company’s bottom line!
Your website can make or break you.
Your website is the first impression of your business. If it’s not optimized for mobile, it can cost you money and damage your brand image.
A good website can increase sales by up to 30{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}, while a bad website can decrease them by 50{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}. A good user experience will also improve the conversion rate of visitors who do make it to the checkout page (i.e., people buy more stuff).
Mobile optimization is just good business.
Mobile optimization is not just a trend. It’s the future. And if you want your business to grow, it’s essential that your website be mobile-friendly.
Mobile optimization is also key to meeting Google’s mobile-friendly criteria–and if you don’t have this, then no matter how great your content or products are, people won’t be able to find them when searching on their phones! Mobile users are rapidly becoming the majority of internet users worldwide; making sure they can access all areas of your site easily and quickly will ensure customer satisfaction and retention rates as well as conversions from visitors into paying customers (or leads).
New visitors are most likely to convert on a mobile device.
You may have heard that mobile traffic is growing, but did you know that it’s also more likely to convert?
Mobile visitors are more likely than desktop users to buy from your site, sign up for email lists, or share content on social media. In fact, according to Google Analytics for Retailers (GAR), 65 percent of total sales occur on mobile devices–and this number will continue rising as more people use their phones as their primary method of browsing the web.
When it comes down to it: if you want new customers and more sales in 2018 and beyond then optimizing your website for mobile should be one of your top priorities!
More people are searching for local businesses on mobile devices.
If you’re like most business owners, you probably already know that more people are searching for local businesses on mobile devices. And if you’re not aware of this fact yet, here are some stats:
- The majority of people search for local businesses on their smartphones and tablets. According to a recent survey from Google, 60{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} of consumers use their phones as an essential part of daily life and they’re more likely to convert on a mobile device than desktop users do! So it’s no surprise that small businesses have started seeing an increase in demand for their services through mobile searches.
- These days there isn’t much we can do without our smartphones–especially when we need something right away (like groceries). But it turns out that even if someone doesn’t own one yet or doesn’t feel comfortable using one frequently enough yet either way they still prefer using them over any other option when looking up information about things like restaurants nearby etcetera.”
Mobile optimization is the future.
Mobile optimization is the future.
It’s no longer a question of if, but when and how you will begin to optimize your website for mobile devices. It’s more important than ever that you get on board with this trend as soon as possible, because your competitors are doing it and they’re gaining an advantage over you in terms of traffic, sales and overall business performance.
Mobile optimization is essential for any business looking to stay competitive in today’s digital landscape–and if you’re not optimizing yet then there’s no time like now!
It’s essential to meet Google’s mobile-friendly criteria.
Google is making a push for mobile-friendly websites. If you don’t have one, or if your website isn’t optimized for mobile devices, then Google will penalize you in their search results.
To avoid this penalty and make sure that your site loads quickly on all devices, use the Mobile-Friendly Test tool from Google to check if your site meets their criteria for being mobile friendly. The tool has been used by over 1 billion people every month since its launch!
Mobile users convert at higher rates than desktop users do (almost 3 times more!).
Mobile users convert at higher rates than desktop users do (almost 3 times more!). Mobile users spend more time shopping online on their smartphones than they do on their laptops for each shopping session (24{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} versus 18{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}). This means that if you want to increase your sales, you should make sure your site is optimized for mobile devices.
Consumers now prefer using their mobile devices to access marketing content and offers over desktop PCs by a margin of nearly 60{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}! They also spend much more time shopping online on their smartphones than they do on their laptops for each shopping session (24{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} versus 18{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}), according to a survey by Adobe Digital Insights . Therefore, optimizing your website for mobile devices is a wise move for your business if you want to stay competitive in today’s digital world.”
Let’s face it: consumers are using mobile devices more than ever before. In fact, according to a study by Google, the average American spends nearly 2 hours per day on their smartphone! So if you want to stay competitive in today’s digital world, optimizing your website for mobile devices is a wise move.
Mobile users tend to spend more time on websites than desktop users do–a whopping 50{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} more time per session on average! Additionally, they’re also more likely to engage with content through social media channels (Facebook & Instagram) so there really isn’t any reason not to optimize your site for those browsing from these devices as well.
Conclusion
If your business is not optimized for mobile devices, it’s time to get on board with the times. Mobile optimization is essential for any company that wants to stay competitive in today’s digital world. If your website isn’t already optimized for mobile devices, it could be costing you sales every day!